生态脆弱地区发展智慧旅游的冷思考——以三江源区为例

A Sobering Mind of Wisdom Tourism Development in Ecologically Fragile Areas——A Case Study of the Sanjiangyuan Region

本文以三江源区为例,建立智慧旅游发展的影响因素评价指标体系,运用熵值法计算各影响因素的权重.通过对权重的比较,发现自然环境是生态脆弱地区发展智慧旅游的最大制约因素.研究认为生态脆弱地区并不应该按照传统模式发展智慧旅游,而应利用虚拟现实技术将旅游资源实体"搬"到互联网上,提供部分免费的旅游内容体验,以期在宣传、营销旅游目的地的同时,达到对生态环境的保护,对遗产文化的保护与传承.

This paper takes Sanjiangyuan region as an example ,establishes evaluation index system of the wisdom tourism development ,and calculates the weight of each factor in entropy method. By compa‐ring the weights ,finds that the natural environment is the biggest constraint of developing wisdom tourism in ecologically fragile areas. The study suggests that ecologically fragile areas should not follow the tradi‐tional pattern of wisdom tourism development , instead , use virtual reality technology to ‘move’ the tourism resources to the internet ,and provide some content experience of tourism for free ,for publicity or marketing tourism destinations ,protect the ecological environment ,and the culture heritage at the same time.