商业银行微博营销效果与对策研究

Effects and countermeasures on Commercial banks microblog marketing

随着互联网的飞速发展,微博交互平台也发展的越来越快。因其低成本。低风险的众多优点,微博正在被各企业作为一种营销工具而广泛使用着,其中不乏各大商业银行。文章将以4个商业银行为例,探究其微博营销效果及目前微博营销中仍然存在的问题,并且提出可行的解决方案和营销策略。

With the rapid development of Internet, microblog interaction platform, develops faster and faster. Because of its low cost, low risk of many advantages, mieroblog is widely used as a marketing tool by enterprises, including Major commercial banks.This paper will take four commercial Banks as an example,probing into the effects and problems that still exist in the microblog marketing,and presenting feasible solutions and marketing strategies.