摘要
自助游是当今一种比较时尚的旅游形式,在海南旅游市场中的份额也逐步递增。文章以海南省自助游游客为例,采用问卷调查法、统计分析法、归纳分析法和比较分析法研究了自助旅游者的行为偏好与人口特征之间的关系。最后,根据结论,提出了有针对性的促进自助游发展的对策建议。
Self-help travel is a popular travel form, and the number of Hainan Self-help tourists increased rapidly.Taking self-help tourist in Hainan as a case, and using questionnaire survey method, statistical analysis,induction method, comparative method, etc, this study is concern on the behavioral preference and the demographic characteristics for self-help tourists. Finally this paper puts forward the countermeasures for promoting the development of self-help tourists.
出处
《企业技术开发》
2015年第8期67-70,共4页
Technological Development of Enterprise
基金
海南省社科项目"海南省国内自助旅游者旅游动机
行为及体验研究"(HNSK(GJ)13-89)
关键词
行为偏好
人口特征
自助旅游者
海南
behavioral preference
demographic characteristics
self-help tourists
Hainan
