中国电视娱乐节目的发展趋势——以湖南卫视《快乐大本营》为例

The Tendency of Chinese Entertainment TV Programs——Based on Hunan Satellite TV's Happy Camp

本文主要是以我国已进入崭新的信息社会和传媒时代为背景,在电视结构学和电视营销学的基础上从本体出发认真考察当今优秀娱乐节目如何塑造别具一格的媒介文化和建设有旺盛生命力的媒介品牌经济。特别以湖南卫视"快乐大本营"为例,成功改变了传统电视节目"精品+严肃"的固定模式,为观众带来笑声的、轻松愉快的电视节目也能成为文化精品。以独家的创意去组合和构造节目,去表现独有的价值和社会意义,营造积极健康向上的电视环境。

China is entering a brand-new era of information and media. This article is from root to digging the truth that how to transform our entertainment TV shows to the outstanding media culture and vital media based brand economy. Hunan Satellite TV＇s happy camp has successfully changed ＂quality = serious＂ this fixed mode and brings the audiences laughter. At the same time, its relaxed and happy TV programs become a cultural boutique. Its way of using unique creation to combine TV program; to express inimitable social value; to build healthy atmosphere are worth to study and explore.