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The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation

The Role of Emotional and Cognitive Responses to Sport Video Gaming in Sport Brand Attitude Formation
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出处 《Psychology Research》 2015年第8期464-477,共14页 心理学研究:英文版
关键词 品牌认知 视频游戏 反应 运动性 情感 结构方程模型 概念模型 SVG sport video games (SVG), repeated exposure, sport brands, virtual sport experience
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