我国体育用品品牌竞争力培育对策与发展前景

Cultivation Measures and Development Prospects of China Sporting Goods Brand Competitiveness

立足企业,运用管理学和知识产权理论分析体育用品品牌竞争实践,以提升我国体育用品品牌竞争力。针对我国体育用品品牌竞争力存在的问题,提出做强"一个主体"、强化"两个注册"、着力"三个打造"的对策;同时在分析比较国际体育用品产业市场及知名品牌的竞争趋向的基础上,研判我国体育用品品牌竞争的走势,提出了如何做好知识产权竞争与科学技术迅猛发展的前瞻与应对。

To enhance the competitiveness of sports brand in china, this thesis used management and intellectual property and analyzed sports brand competition practice. Aiming at the existing problems of Chinese sports goods brand competitive- ness and mistakes of the cultivating, the author put forward countermeasures including making strong the ＂one subject＂, strengthening the ＂two registered＂, and striving the ＂three building＂. At the same time, based on analyzing the internation- al sports goods industry and the well-known brand market competition trend, this paper predicts how to adapt the rapid de- velopment of science technology and competition of intellectual property.