体育媒介事件演化的动力学与可视化建模

Dynamic Modeling and Visualization of Evolution of Sports Media Events

大型体育赛事的全媒体报道促成的媒介事件,正使体育从游离于文化的边缘跨入当代文化的核心,受到越来越多的关注。论文选取四种不同类型、规模的大型体育赛事为研究对象,利用Excel数据统计法、牛顿力学分析、混沌动力学等方法,对体育媒介事件进行了定义和分类,并对其演化规律进行可视化研究。结果表明:体育媒介事件的影响力与体育赛事的规模呈正相关,其演化过程包括"酝酿期"、"高潮期"和"衰落期"三个周期,并具有进程相似的周期性,呈现了初值敏感性、内在随机性、不可预见性和分形相似性等明显的混沌特性。体育媒介事件可以用平面、立体和"知识树"三种不同的可视化模型来直观表达其演化过程。

The media coverage of the major sports events has contributed to the media events, bringing sports into the heart of the contemporary culture. Four different types of large-scale sporting events were studied through Excel data statistics and analysis of Newtonian mechanics as well as chaotic dynamics. The media sports events were defined and categorized and the results showed that the size and influence of sports events and media sports events were positively correlated. The three stages, namely, the preliminary stage, the prosperity stage and the declining stage for both media sports events and sports events were similar. At the preliminary stage, they were unpredictable and random. The media sports events could be expressed in 2D, 3D, and ＂Knowledge Tree＂.