基于营销理论发展演进的休闲足球产业发展瓶颈突破分析——结合中国国情和四川省情

An analysis of the developing bottleneck breakthrough of leisure football industry under the developing marketing theory——with the China conditions and Sichuan province

从管理、经济、军事、文化、教育、科技等反映国情、省情、地情的因素入手,分析了中国四川省为代表的中西部发展相对滞后地区足球运动推广和休闲足球产业发展所面临的瓶颈问题,参考市场营销理论的发展演进趋势,提出相应对策建议。

In order to find out the influence factors of constraining leisure football industry development and put forward some countermeasures, this article analyzes the bottleneck of football promotion and leisure football industry development in Sichuan province, which is the backward areas in China- west, from management,economics, military, culture, education and tech-science reflecting the conditions of country, province and area.