产品伤害危机研究综述

Research Review of Product Harm Crisis

阐述了产品伤害危机的概念与分类,分析了产品伤害危机的影响,认为产品伤害事件的发生,不仅给消费者身心造成不同程度的伤害,也给企业的品牌形象造成重大损失,并由此且产生溢出效应。在此基础上提出了相应的应对策略。

Product harm events not only cause varying degrees of physical and psychological harm to con- sumers, but also cause significant losses to enterprises＇ brand image, which also has spillover effects. This paper elaborates on the conception, classification, and impacts of product harm crisis, and then puts for- ward the corresponding countermeasures.