网络信息生态链形成机理研究

The Research on the Formation Mechanism of Network Information Ecological Chain

文章在借鉴现有成果的基础上,主要从根本动力、基本条件和主要方式3个方面探讨网络信息生态链的形成机理。认为网络信息生态链形成的根本动力是信息生态主体的网络信息交流需求;网络信息主体的利益诉求吻合、信息供求匹配、技术水平相当、运行规则认同是网络信息生态链形成的基本条件;网络信息生态链形成的方式主要有自组织形成和他组织形成。

Based on the existed results, this paper mainly discusses the formation of network information ecological chain from three aspects, the fundamental motivation, basic conditions and the forming way. We conclude that the fundamental motivation is information ecological subjects＇ need of network information communication. And the basic conditions include four points： the consistency of interest demands, the match of supplied information and demanded information, the equivalent of technical level, and the identity of the operating rules. What＇s more, the forming way of network information ecological chain can be classified mainly into two kinds, the naturally forming and the forming way based on external function.