特斯拉商业模式研究

Tesla Business Model Research

特斯拉汽车公司是一家纯电动汽车生产企业,以其独特的商业模式冲击着传统汽车市场,取得不俗的市场表现。本文运用魏朱六要素模型从定位、业务系统、赢利模式、关键资源与能力、现金流结构和企业价值分析特斯拉汽车公司的商业模式。

Tesla motor company is a pure electric vehicle production enterprise, with its unique business model of the traditional car market, achieved good market performance. In this paper, Wei Zhu six factor model is used to analyze the business model of Tesla Motor Company from its position, business system, profit mode, key resources and ability, cash flow structure and enterprise value..