苏北重要中心城市建设背景下淮安城市文化消费的发展策略探析

An Analysis Of The Development Strategy Of The Urban Culture Consumption In The Background Of The Important Central City Of Northern Jiangsu Province

论文基于苏北重要中心城市建设的时代背景,分析了淮安的文化资源优势,指出了淮安城市文化消费发展的现实问题:城市文化品牌缺乏核心竞争力,影响力有限;文化消费市场不够成熟,市民消费意愿偏低;媒体传播力不足,文化消费氛围薄弱;文化消费发展的政策和资金扶持力度不够,有待加强。论文认为淮安发展城市文化消费应坚持项目带动和空间集聚策略、创意策略、品牌延伸策略、整合策略以及联动策略。

the based on the background of the construction of important center city in the northern Jiangsu,analyzes the Huaian cultural resources, pointed out the Huaian City Cultural Consumption in the development of practical problems： urban culture brand lack of core competitiveness, influence is limited; cultural consumption market is not mature, public consumption low willingness; lack of media, weak consumption culture; cultural consumption in the development of policy and financial support dynamics is insufficient, needs to be strengthened.The paper considers that the development of the city culture consumption should persist in the project driven and spatial clustering strategy, creative strategy, brand extension strategy, integration strategy and linkage strategy.