摘要
苹果与三星的竞争是模式之争。是平台还是垂直整合?二者各有所取。苹果运用平台商业模式获得竞争优势取得了前所未有的机遇。平台的本质是利益相关方交易(交换)的媒介,构建平台的核心企业在充分利用外部资源开发产品和市场的同时获得了最大的商业价值。而三星则试图通过垂直融合模式来取得竞争优势。本文对此进行分析。
The competition between apple and Samsung is the model of the dispute. Is the platform or vertical integration？ The two each have to take. Apple uses the platform business model to get a competitive advantage has achieved unprecedented opportunities. The essence of the platform is the media of the stakeholders Trading（exchange）, and the core enterprise of the construction platform takes the maximum commercial value when making full use of the external resources development products and the market. Samsung attempts to obtain competitive advantage through vertical integration mode. This paper analyzes this.
出处
《江苏商论》
2015年第8期21-24,共4页
Jiangsu Commercial Forum
基金
国家社科基金14BGL054
关键词
平台垂直
整合商业模式
互联网
platform vertically
Integrating business model
The Internet
