基于演化博弈的政府奖惩对逆向供应链实施影响的研究

Research About Governmental Rewards And Punishments For Reverse Supply Chain Based On Evolutionary Game

政府引导下的逆向供应链的实施越来越受到社会关注。本文采用演化博弈理论的方法,建立回收废旧物品过程中政府和企业间的演化博弈模型。研究结果表明,政府适度加大惩罚力度、媒体加大对积极参与回收废旧物品的企业报道,有利于演化路径向着良好状态调整。

The implementation of reverse supply chain based on government＇s guidance is having more and more attention from society. This paper adopts the method of evolutionary game theory to establish the evolutionary game model between the government and enterprises in the process of the recycling. Numerical simulation demonstrates the influence of the different values of decision-making parameters and initial conditions make on the result of evolution. The research result shows that the evolution path is conducted towards good condition government＇s moderately intensifying punishment measures and the increasing promotion of actively recycling enterprises from media are favorable for guiding the evolution of system towards the ideal state.