吉林铁合金公司品牌文化的内涵浅析

ANALYSIS OF JILIN FERROALLOY COMPANY BRAND CULTURE CONNOTATION

为弘扬企业文化,做大产品品牌,从吉林铁合金股份有限公司发展历程、历史贡献与行业地位考察入手,着重分析了该公司成为中国铁合金行业的一面旗帜和品牌代表的主要原因——始终注重企业文化建设与传承。详细解读了吉林铁合金品牌文化的内涵,阐述了只有把优秀的企业文化不断传承、不断升华、不断物化、不断创新,才能使品牌文化成为一个企业发展的不竭动力。

From Jilin ferroalloy company development histroy, historical contribution and industry status, this paper analyzes the main reason that Jilin ferroalloy company becomes a brand representative of Chinese ferroalloy industry,namely,always paying attention to enterprise culture construction and inheritance. It explains Jilin ferroalloy brand culture connotation,states that only continue to inherit, sublime, materialize and create the excellent enterprise culture to make the brand culture become driving force in enterprise development.