商业模式创新对新产品绩效的影响:资源整合的中介作用被引量：4

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摘要本文以市场导向理论框架为基础,将商业模式创新分为驱动市场型商业模式创新和市场驱动型商业模式创新,探究二者对新产品新颖性和新产品速度影响的中间机制,即通过资源整合(跨行业整合和行业内整合)产生影响。我们首先探讨了商业模式创新对资源整合模式的影响,然后探究了资源整合模式对新产品新颖性和新产品速度的影响,最后验证了这种影响受到组织距离的调节作用。

作者崔楠张丽娜张建

机构地区武汉大学经济管理学院

出处《中国地质大学学报（社会科学版）》 CSSCI 北大核心 2015年第5期91-103,共13页 Journal of China University of Geosciences(Social Sciences Edition)

基金国家自然科学基金项目"基于市场导向的商业模式创新理论及实证研究"(71272225)

关键词驱动市场市场驱动商业模式创新资源整合新产品开发

分类号 F273.2 [经济管理—企业管理]

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参考文献42

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