青年电子商务创业需求调研——基于宁波样本的探讨

Investigation on the Entrepreneurial Needs of Youth E-commerce——Based on Ningbo Samples

习近平总书记在2013全球创业周上强调,全社会都要重视和支持青年创新创业,提供更有利的条件,搭建更广阔的舞台,让广大青年在创新创业中焕发出更加夺目的青春光彩。当前在互联网经济大背景下,电子商务快速发展,涌现了一大批优秀的电商企业和青年创业者,电子商务正逐渐成为当代青年创业的"蓝海"。课题组以宁波市电子商务青年创业者的实证调研为基础,通过对青年在电子商务领域创业的困难和需求进行多纬度分析,提出应从完善电子商务创业融资体系、培训体系,建设电商物流解决方案,加强网络安全和信用体系建设等方面积极探索服务宁波青年电子商务创业的新对策和新路径。

Xi Jinping,the General Secretary of the Communist Party of China,stressed on the Global Entrepreneurship Week 2013 that the whole society should pay attention to and support youth innovation and entrepreneurship,provide more favorable conditions,and build a broader stage,letting the youth be more honored on the innovation and entrepreneurship. At present,under the background of the internet economy and the rapid development of e-commerce,a large number of outstanding e-commerce enterprises and young entrepreneurs appeared. E-commerce is becoming the Blue Ocean of contemporary youth entrepreneurship. Based on the empirical investigation of the young e-commerce entrepreneurs,the research team analyzed the e-commerce business problems and needs of youth. It also put forwards some new countermeasures and paths that we should improve the financing system and training system of e-commerce, build e-commerce logistics solution scheme, strengthen the network security and credit system construction and so on.