民航高端经济舱动态定价方法研究

Dynamic Pricing Method Research on High-end Economy Class

高端经济舱作为一种介于经济舱和公务舱之间的产品,是市场细分的产物。它的出现可以缓解民航市场运输产品同质化的状况。高端经济舱的主要旅客群体是公商务差旅人员以及追求舒适的乘坐空间且价格敏感度较低的休闲旅客。本文的研究目的是以舱位收益最大化为目标,在考虑旅客购票概率的基础上,建立关于机票价格的动态定价模型。通过模拟相关数据验证,动态定价方法可以在一定程度上帮助航空公司获得较高的舱位收益。

High-end economy class is a product between economy and business class. It is the product of market segmentation. Its appearance can ease the situation of transport product homogene- ity of civil aviation market. High-end economy class passenger groups are mainly business passengers and leisure passengers who go for better comfortable space and less price sensitivity. The purpose of this paper is to create a dynamic pricing model, with inventory revenue maximization as the goal, con- sidering the purchase probability of passengers. Validated to know, dynamic pricing method can help airlines achieve higher inventory revenue.