美国奥林匹克知识产权保护制度评介及启示

Review and Enlightenment of Olympic Intellectual Property Protection System in the United States

美国奥林匹克知识产权保护在立法、司法、宣传、防范隐性市场、合理使用等方面积累了宝贵经验,对我国未来的体育赛事知识产权保护具有较高的借鉴价值。采用文献资料、逻辑分析方法分析了美国奥林匹克知识产权保护的法律制度结构、立法目的、权利主体和客体等问题。美国保护奥林匹克知识产权具有健全的法律体系、保护强度高于商标权,强有力的司法救济程序、严厉防范隐形市场行为等6个特征,为了提高我国体育赛事知识产权的法律保护,促进体育产业健康发展,我国应进一步提高体育赛事标志保护的立法级别,处理好体育赛事标志的合理使用问题与在先使用权保护等问题。

United States gained rich and valuable experience in term of the protection of Olympic intellectual property in legis- lation ,justice, propaganda, prevention of ambush market, reasonable application and so on. It is of higher reference value to the same job in China. The article analyzed protection problem of U. S Olympic intellectual property such as legal system structure, Legislative Purpose subjects and object of right etc. The article summarized six characters of U. S Olympic intellec- tual property protection that was wholesome law system, stronger protection than trademarks right, powerful judicial remedy procedure, severe precaution stealthy market behavior. In order to improve legal protection of sports event intellection proper- ty, promote the healthy development Of sports industry in china, our country government should improve on legislation level of sport event symbol, deal well with sport event symbol rational use and earlier protection right problems.