电子商务环境下鲜活农产品物流配送路径优化研究

The Optimization of Routing Research on the Logistics and Distribution of Fresh Agricultural Products in E-business Circumstance

农产品电子商务依托于现代网络通信环境,利用科学的手段指导农产品生产、加工及流通,从而提升了农业信息化、现代化和标准化的水平。近几年来,农产品电子商务平台在迅速发展的同时也遇到了瓶颈,配送成本较高,配送效率低等问题严重制约了鲜活农产品电子商务的发展。因此,如何在电子商务环境下合理规划鲜活农产品配送网络体系,科学高效地设计配送路径,尽可能减少物流配送成本是发展鲜活农产品配送亟需解决的问题之一。

Abstract： logistics pattern has made great progress. Based on modern network communication environment, agricultural e - commerce takes full advantage of scientific means to guide the production, processing and circulation to enhance the level of agricultural informationization, modernization and standardization. In recent years, agricultural e - commerce platform has encountered a bottleneck during the development. The distribution cost is relatively high; the efficiency of distribution is low; the quality of service is not good. These problems are seriously hindering the development of fresh agricultural product electronic commerce. Therefore, under electronic commerce environment, how to establish effective fresh agricultural products distribution network as well as scientific and reasonable distribution path, to improve logistics efficiency and ensure product quality and freshness, to reduce logistics cost, has become one of the most important problems to be solved during the development process of fresh agrieuhural products distribution.