摘要
怎样判断一家企业是否优秀？很多时候，靓丽的财务报表和惊艳的销售业绩并不足以成为一项有力的证明——别忘了那句话，“站在风口上，猪也能飞上天”。当风起云涌的市场大潮骤然退去时，有多少曾带有耀眼光环的“巨无霸”级企业轰然倒地？对于一家优秀的企业来说，市场寒冬期的修炼与表现，或许更能彰显其实力。毕竟，只有在退潮之后，我们才能发现究竟谁是那个瘦骨嶙嶙的裸泳者，谁又是那个装备齐全、肌肉健硕的搏击者。
How to judge if a company is excellent? In many occasions,flashy financial reports and sales performance don't count as a powerful proof. Don't forget,'when standing at the right place where the wind is the strongest,a pig can fly up to the sky.' It seems Lin Fenghua fairly understands the point. As chairman of Bohai Piston,the company he runs has occupied the spot as champion of piston industry since 1986. Calling it an evergreen company won't be exaggerating. In the past years,he has witnessed the rapid development of China's auto industry and led Bohai Piston to grow flourishingly. But now,as China's auto industry ceases to grow,many companies are backing out. However,Lin Fenghua hasn't lost his head. He said with a firm and steady tone,'the macroeconomic situation is not good,and companies inevitably get affected; but however the situation is,it all depends on our effort!'
出处
《中国机电工业》
2015年第9期68-71,11,共4页
China Machinery & Electric Industry
