中医文化资源数字出版与传播略论

On the Digital Publishing and Communication Strategies of TCM Culture Resources

中医文化资源的数字出版与传播,是中医文化革新和发展的必然要求。途径如下:努力获取政策支持;建立中医文化资源出版数据库;实现数字出版内容和平台的整合;开发中医药文化资源数字化出版与传播的产业链。其意义在于:实现主体变革和深度参与;实现技术整合和整体传播;实现传播效应强化并确证自我定位。

To combine TCM culture resources with digital publication and communication is the inevitable requirement of self innovation and development of TCM culture, which can come true based upon obtaining the policy support, establishing TCM cultural resources database, building comprehensive communication channels, and developing TCM culture industry chain in the era of digital transmission. Its significance is to realize the dissemination subject change in TCM culture, deeply involved in communication, integrated with communication technology to bring about the entire transmit of TCM culture, and to enhance the transmission effect on the self development orientation.