创新文化、产品方案创新性与企业绩效——一项基于权变理论的实证研究

Innovative Culture,Product Program Innovativeness and Performance:An Empirical Study Based on the Contingency Theory

企业当今的生存环境风云莫测,企业的竞争优势已经越来越依赖创新。培育创新文化是企业提升创新能力和企业绩效的重要手段。权变理论强调,企业的生存与发展应该顺势而为,积极调整内部的产品、技术等生产要素和组织结构,以保持竞争优势。以权变理论的视角,剖析企业创新文化的内在机理,分析创新文化、产品方案创新性与企业绩效的关系。结果显示,创新文化价值观与规范通过文化制品的中介作用间接地对产品方案创新性起显著的积极作用。创新文化3层次之间,价值观通过规范的中介作用正向地影响文化制品。市场动荡性和技术动荡性对文化制品与产品方案创新性的关系具有调节作用。研究结果就企业文化建设方面为企业管理者提供了理论支持与管理建议。

The environment where corporations survive becomes unpredictable and the competitive advantage of a corporate more and more relies on innovation. Cultivating innovative culture in a corporate is a vital measure in increasing innovation ability and performance. The contingency theory emphasizes that the survival and development of a firm should be in accordance with the trend, and firms should actively adjust products and technology or other productive elements and organizational structure to maintain competitive edge. In the perspective of the contingency theory, the internal mechanism of corporate innovative culture is dissected and the relationship between the innovative culture and product program innovativeness （PPI）as well as performance is analyzed. The results show that innovative value and norms indirectly, positively and significantly affect the PPI through the mediating effect of innovative cultural artifacts. Among the 3 layers of innovative culture, the innovative value positively affects innovative cultural artifacts through the mediating effect of innovative cultural norms. In addition, turbulences in marketing and technology have negative moderating effects on the relationship between innovative cultural artifacts and PPI. The results provide theoretical support and managerial suggestion for managers in terms of corporate cultural building.