基于平面设计中视觉审美元素构建的研究

Study on the Construction of Visual Aesthetic Elements Based on Graphic Design

伴随着社会经济的发展,各品牌和商品之间的竞争愈发激烈。在商业宣传推广中,平面设计的作用日趋凸显。平常的工作和生活,繁多的广告充斥着了人们的视野,也不断的冲击着人们的视觉审美,与此同时,广告使得人们的生活更加丰富多彩。优秀的平面设计不仅能对品牌或商品进行宣传,也给观众带来了视觉上的享受,也就更能被大众所接受。平面设计在市场经济体制下得到了较快的发展,并被广泛运用于广告传媒行业,对人们的生活产生了较大影响。文章以现有的资料为依据,对平面设计中的视觉审美元素的构建进行了探讨。

With the social and economic development, between the brand and product competition has become increasingly fierce. In business promotion, graphic design plays a more and more prominent. The normal work and life, many of the advertising is full of people’s vision, has been the impact of the visual aesthetic, the people at the same time, advertising makes people’s life more rich and colorful. Graphic design can not only to promote the excellent brands or products, will bring the audience a visual enjoyment, it can be accepted by the masses. Graphic design has been rapid development under the market economy system, and is widely used in advertising and media industry, have a great influence on people’s life. Based on the data as the basis, to construct the visual aesthetic elements in graphic design isdiscussed.