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从开心网看网络品牌突围

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摘要 品牌塑造是一个不陌生的话题,本文从开心网入手,先分析网络品牌的概念,再从开心网如今在互联网行业中的地位以及开心网网页和logo设计来解读开心网,继而分析开心网是如何进行品牌的塑造和传播,再从网络品牌建设参与者的角度出发,对互联网品牌的塑造提出自己的意见和建议。
作者 黄成发
出处 《中外企业家》 2015年第8期105-105,共1页 Chinese and Foreign Entrepreneurs
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