淘宝卖家第三方物流客户满意度实证分析

Empirical Analysis of Customer Satisfaction in Third Party Logistics of Taobao Sellers

文章从商家的角度对怎样提高第三方物流的客户满意度做了相应研究,分析了淘宝网电子商务物流在管理上出现的问题,在此基础上介绍了如何优化物流线上和线下服务的建设方案。又从对第三方物流的配送、包装、运输,以及服务四个方面提出合理化建议,综合分析第三方物流的利与弊,也为更好地服务终端消费者提供了可行性的方案。鉴于此,以淘宝网530位商家进行第三方物流的客户满意度调查,发掘第三方物流在电子商务平台下的机遇与挑战,探索其未来的发展前景并提出合理的建议。

Based on the collaborative development process of E-commerce and third-party logistics analysis; from the business point of view on how to improve customer satisfaction, the third party logistics to do the appropriate research, analysis of the existing line party logistics drawbacks appear on the management, and proposed the concept of service-based collaborative E-commerce third-party logistics, and on this basis. explains how to optimize the construction plan of logistics services for online and offline. Finally, and from the logistics of distribution, packaging, transportation, and services in four areas to make reasonable to suggest that a comprehensive analysis of the pros and cons of third-party logistics, but also to better serve end consumers with viable solutions. In view of this, the study of ＂ Taobao＂ for example, conduct customer satisfaction surveys to its line of third-party logistics drilled above the level of the business, to explore the opportunities and challenges of the third party logistics in the e-commerce platform to explore its future prospects for development and to make appropriate recommendations.