音乐产业发展新势力:当代流媒体音乐服务的审视与思考

A New Force in the Music Industry Development:Observation and Reflection on the Streaming Media Music Service

近十年来,随着大众消费习惯的改变,音乐市场发生了巨大的变化。作为信息时代的产物,在线音乐已逐渐取代传统音乐在市场中的地位,并使传统的音乐产业发展模式受到强烈冲击。流媒体音乐服务作为当今最为流行和新潮的在线音乐传送与消费方式,在全球范围内都得到了广泛应用并产生重要影响。本文具体研究流媒体音乐服务的实质与特征,通过对其全球化发展态势的掌握,结合具体实例分析流媒体音乐服务与音乐人之间的联系,探讨代表性流媒体平台的商业运营模式,并深层次的去揭示流媒体音乐服务在实际市场运行中的行业优势、当前存在的问题以及对音乐产业发展起到的意义。

In the past decades, with the change of people＇s consumption habits, the music market has changed greatly. As a product of the information era, online music has gradually replaced the position of traditional music in the current market, and exerted an intensive impact on the development model of the traditional music industry. Streaming media music service, as the most popular online music transmission and consumption patterns, it has been widely used in the world. The study focuses on the essence and characteristics of the streaming media music service in the context of the global development trend, and makes a sample analysis the relationship between steaming media music services and musicians, and explores the business model of the representative streaming media music service, and reveals the industry advantages, existing problems and the influences of streaming media music services in today＇ s music industry.