少数民族电视文化节目多模态话语分析

The Multi-modal Discourse Analysis of Minority Television Cultural Programs

少数民族电视文化节目是实现少数民族文化传播的重要手段,其作为动态多模态语篇,可以从语场、语旨和语式三个方面来考察。语场方面,少数民族电视文化节目主要体现了"型符"主导的内容选择和概念化的语义关系;语式方面,解说模态相对于图像等模态处于主体地位;语旨方面,传播主体的意图与视角选择使内容具有扁平化倾向。

The television cultural programs of minority are an important means of disseminating minority culture. As a dynamic multi-modal discourse, it can be examined from three aspects： language field, tenor and mode. In the aspect of language field, minority television cultural programs mainly reflects the legisign led content selection and conceptualization of semantie relations; in the aspect of tenor, explain modal is in a dominant position with respect to image and other modals; in the respect of tenor, the communication subject intention and the choice of nersDective make the content flat-orientated