中、美大学体育网站的文化差异——以美国“常春藤”联盟与中国“C9”联盟大学为例

Cultural Differences in the Chinese and American Universities Sports Website——Taking“Ivy League”and “C9 Alliance”for Example

采用文献资料调研、问卷调查等,以文化学的角度对"常春藤"联盟与"C9"联盟大学体育网站进行研究,收集中、美大学体育网站中的文化特征,分析中、美大学在建设体育网站文化中的差异。结果显示:体育网站的物质文化、制度文化、精神文化、行为文化在中、美大学差异明显。美国大学体育网站设计新颖,体育标识文化特色明显,体育战歌独具魅力,网站域名简明个性,链接路径设置人性化,体育赛事内容丰富,媒介传播实时且多样。中国大学体育网站内容构建偏向行政办公与教学招生,缺乏文化特色,网站链接路径单一,体育网站英文版建设不足,不利于国际化推广。中、美大学体育网站文化差异的根源主要源于两国各自历史、地理环境、哲学、宗教、社会认知、文字等所带来的影响。建议:重视体育英文网站建设,网站设计须基于用户体育需求,增加校园体育活动版块设计,完善体育网站链接路径,实时更新校园体育动态,回归体育自身特性建设体育网站文化。

By using the methods of literature review and questionnaire survey, from the angle of culturology, this paper studies the IVY League and C9 Alliance universities sports website, collects from China and the United States Universities sports website of the cultural characteris- tics, analyzes the different of culture in China and the United States Universities sports web- site. The result shows that the university sports sites of material culture, system culture, spirit culture, behavior culture in two countries have significant differences. US Universities sports website design novel, sports logo and cultural with distinct characteristics, Fight songs was at- tractive. Website domain shows that concise and personality, link path set humane, rich sports content, real-time media communication and diverse. China University Sports website content tend to build administrative offices, teaching and admissions, and lack of cultural characteris- tics. Link path was single. English version of sports site was lack of construction and against internationalization. Cultural differences between Chinese and American university sports site due to history, geography,philosophy, religion, social cognition, characters, etc. It suggests that website design should be based on user demand for sport and pay attention to website building, increase section design in campus sports and improve sports website link path. Dynamic real-time updates on campus sports, return to sports own characteristics and construction of sports sites cultural.