产品系列名称中商标符号的正当性使用

Study on Fair Use of Trademark Symbol in Series Names of Product

商标符号的正当性使用为非商标性使用,如果市场主体使用了与他人商标符号相同或者相似的产品系列名称,对于该正当性使用的抗辩应当独立于混淆可能性。在判定该使用是否为商标符号的正当性使用时,应当在结合具体案件分析的同时,综合其客观使用形式(非商标性使用)、是否标示自己的商标、是否符合行业惯例、产品系列名称是否为非臆造性词汇以及商标知名度等加以考量。对于商标符号的正当性使用需要在立法上完善相关法规,同时制定关于商品命名的统一规则。

Fair use of a trademark symbol is not deemed as trademark use, the defense of fair use should be independent of the likelihood of confusion if someone uses their product series name which is the same as or similar with the trademark symbol of someone else. When judging whether the use of series name of product is fair use of a trademark symbol, we should take these basic factors below into consideration comprehensively while analyzing specific case： objective use （not trademark use）, the use of one＇s own trademark, the industry practice, the non-fanciful words and trademark popularity. Relative laws and regulations need to be perfected in legislation, at the same time, regulations about how to name products uniformly should be put on the agenda.