关于电影产业升级的若干关键词

Several Keywords Relevant to Film Industry Upgrade

中国电影产业目前发展到了需要市场品质的阶段。它关乎以下若干关键词:一是职业制片人,他应该是电影的"第一作者",他是什么风格,电影即是什么风格;二是专业化分工,使许多原来不曾获得充分重视甚至根本不存在的产业环节以及新兴行业在电影产业链中不断"破土而出";三是后电影产品,需要设立一种"大电影产业"的概念;四是新赢利模式,进行各种"持续的盈利能力"的尝试;五是青年人社区,强化在线选座、预售票以及其他宣传营销方式的"互联网+"创意创新;六是电影生态学,不能重蹈"热钱""炒坏"一个行业生态的覆辙。

Chinese film industry is now coming into a phase in which market quality is appealed. There are several keywords relevant. The first is professional film producer： he is supposed to be the first author of film, and his style decides the style of the film. The second is professional labor division, and this makes a lot of professions that once were not sufficiently paid attention to continually emerge. The third is post film product： for it, we should establish a conception of grand film industry. The fourth is a new profit model, that is to say we should try various kinds of con- tinual profit ability. The fifth is youth community： we should strengthen internet marketing means and innovation and creativity. The sixth is film ecology ： we＇ d better not repeat to destroy a professional ecology.