期刊文献+

论ALESSL产品品牌诠释

BRAND INTERPRETATION OF ALESSI PRODUCTS
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摘要 ALESSI是家用品设计制造商,以"意大利风格设计的工厂"全球闻名,革新的家用产品生活方式,把生产基本实用主义的产品转化为,为人服务的产品。他们深信一切器物的成形,即使外形再渺小,也都是创意和科技的伟大结晶,也许就是因为这份执着,让他们成为了工业设计界中的佼佼者,通过对品牌的解析和诠释,希望为品牌设计定位扩宽发展道路。 As a designer and manufacturer of household products, ALESSI is famous as "Factory of Italian Design". ALESSl advocates a new life style, which is conveyed from the design of its household products, trying to make the products more convenient and humanity. ALESSl believes that all the products are combination of creativity and technology. This belief is held firmly while ALESSI makes its way to one of leaders in the community of industrial design. ALESSl will keep on achieving a higher standard of design and broadening the styles of design for the various requirement of market.
作者 陈俊娟
出处 《设计》 2015年第15期55-56,共2页 Design
关键词 ALESSI 意大利设计风格 创意 品牌 ALESSI Italy design style Creative Brand
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