浅析个性化商品包装设计

ANALYSIS OF THE DESIGN OF INDIVIDUAL PRODUCT PACKAGING

随着商品经济的迅猛发展和科技水平的日益提高,商品变得多元化和多样化,但是多元化和多样的同时也伴随着商品同质化问题的出现。为了避免商品逐渐同质化,增加商品的市场竞争力,设计师更加注重商品包装的个性化设计,通过借助有个性的商品包装设计可以瞬间吸引消费者,传递商品信息。本文首先对个性化包装设计含义进行阐述,再结合实际案例从商品包装的字体、图形、版面、色彩、容器结构五个方面对商品包装的个性化设计进行简要分析。其次对个性化商品包装对商品本身、消费市场产生的重要意义进行阐述。最后对当前中国个性化商品包装设计的未来发展前景进行简要分析。

With the rapid development of commodity economy and the increasing of the level of science and technology, the commodity has become diversified, but it is also accompanied by the emergence of commodity homogeneity. In order to avoid the gradual homogenization of products and to increase the market competitiveness of goods, designers pay more attention to the personalized design of commodity packaging. By the use of personalized commodity packaging design can instantly attract consumers and to convey commodity information. This paper first describes the meaning of personalized packaging design, combined with the actual case from the commodity packaging of fonts, graphics, layout, color, container structure. Secondly, this paper expounds the important significance of the product packaging to the commodity itself and the consumer market. Finally, a brief analysis of the future development of the current China＇s personalized commodity packaging design is briefly analyzed.