文字设计在电影海报中的视觉表现

THE VISUAL REPRESENTATION OF TEXT DESIGN IN THE FILM POSTER

电影海报是电影宣传的最有效形式之一,一张主题思想明确、富有创意的艺术形象、强烈视觉效果的电影海报,是通过电影海报塑造的形象、色彩、文字、构图、形式感等一系列的视觉符号传递的。本文通过对电影海报中文字设计的基本原则进行梳理,并对海报中文字设计的类型进行归类、总结,希望对未来电影海报设计、平面设计的发展起到促进作用。

As one of the most effective forms of film publicity, the film poster usually convey its clear theme, creative artistic image and strong visual effects through the shaped image, colors, text, picture composition, sense of form and a series of visual symbols. In this paper, the basic principle of the text design and type are organized, classified and summarized, hoping to promote the future development of the film poster design and graphic design.