摘要
将手机终端的微信平台引入市场营销课程教学中,构建出基于微信平台的课堂教学系统模型,并在此基础上根据应用型人才培养目标,利用微信的传送、讨论等功能在课前、课中、课后三个环节中进行有针对性知识内容的微信教学安排,并在实际教学应用中有效提升教学效果。
Introduction of the wechat platform into marketing teaching, construct a new classroom teaching system. According to the applied talents training goal, construct knowledge system of the course, then to do the targeted teaching, by using transfer, discussions fimction ofwechat. Finally, we effectively improved the teaching effect in the practice operation.
出处
《中国教育技术装备》
2015年第16期137-139,共3页
China Educational Technology & Equipment
基金
浙江农林大学天目学院教学改革与建设项目(TMKT1309)
