电信运营商大数据对外应用案例分析

Analysis on Big Data Application Cases of Telecom Operators

2012年起,国际运营商纷纷发力大数据对外应用市场,国内运营商也虎视眈眈,在对国内外运营商大数据管理和应用梳理的基础上,以店铺选址应用为例说明电信运营商在大数据应用推进过程中遇到的具体难点和短板,并提出相应的改进建议,以期为电信运营商后续大数据应用整体推进提供有益的参考。

Since 2012, international telecom operators have paid their attention to external application markets of big data, while domestic operators also have played a waiting game. Big data management and application of domestic and overseas operators were analyzed. According to shop location selection, the concrete difficulties and deficiencies to promote big data application of telecom operators were addressed. Some improvement suggestions were put forward to provide a useful reference to comprehensive promotion of operators＇ subsequent big data application.