景观电视塔旅游价值评价体系构建及应用研究——以广州塔、东方明珠塔为例

Building of the Evaluation System of TV Tower's Tourism Value and Its Application——Case Study of the Canton Tower and the Oriental Pearl TV Tower

准确评价景观电视塔的旅游价值,采用联机检索法、现场调研法、专家征询法、德尔菲法、层次分析法和模糊数学五分制计分法等方法,对景观电视塔旅游价值的评价体系进行构建,并以广州塔和东方明珠塔为例进行实证分析.分析表明:形式美、协调美、功能美、知名度与美誉度、生态环境等指标权重值最大;从评价的总得分来看,广州塔的得分略高于东方明珠塔.其中,广州塔的知名度与美誉度、城市历史文化承载、地理位置、与周边景区关系、内外交通条件、城市经济发展水平、旅游客源市场、自豪感、旅游设施和公共基础设施等指标的评分略低于东方明珠塔;但余下其他指标评分均高于东方明珠塔.另外,东方明珠塔的区域影响范围要高于广州塔.采用该评价体系所得结果弥补了单纯运用《旅游资源分类、调查与评价》(GB/T18972-2003)对景观电视塔旅游价值进行评价所带来的不足,同时验证了此评价体系的科学性.

In order to evaluate the tourism value of the TV tower accurately, online retrieval method, field research method, expert consultation method, Delphi method, AHP, the fuzzy mathematics method of five-point scale score are used to build the evaluation system of TV tower＇s tourism value. Then the Canton Tower and the Oriental Pearl TV Tower cases are used for the empirical analysis. The analysis results show that： beauty of form, harmony, functional aesthetic, the popularity and reputation, ecological environment have the most important weight value. From the perspective of the total score of evaluation, the score of Canton Tower is slightly higher than that of the Oriental Pearl TV Tower. Canton Tower＇s scores are slightly lower than those of the Oriental pearl tower on indicators, such as the popularity and reputation, history and culture loading, geographic location, relationship with surrounding scenic spots, the internal and external traffic conditions, the economic development, the market of tourist source, sense of pride, tourism facilities, public-infrastructure. However, the rest other indicators have higher scores than that of the Oriental Pearl TV Tower. In addition, the region influence scope of the Oriental pearl tower is larger than that of the Canton Tower. The result obtained by using this evaluation system is nearly as the same as the actual situation. It makes up for the insufficiency that simply using of the ＂ Classification, Survey and Evaluation of Tourism Resources＂ （GB/T18972 -2003） to evaluate the TV towers tourism value has brought. At the same time, it has validated the scientific value of this evaluation system.