B2C电子商务退货成本与收益协调性分析

Analysis of Cost-benefit Coordination of Product Return in B2C E-commerce Environment

在对B2C电子商务退货成本与收益进行阐释的基础上,分析了影响退货成本与收益的主要因果关系,并建立了退货成本与收益协调性关系的系统动力学模型,利用该模型仿真模拟了运费承担比例这一变量在不同取值下的销售利润变化情况,探讨了退货运费政策的市场敏感度对销售商的影响,为B2C电子商务企业制定合理的退货政策及措施提供理论参考。

In this paper, on the basis of illustrating the cost and benefit of the product return in the B2C e-commerce environment, we analyzed the major cause-effect relations that influenced the cost and benefit of the product return process, built the corresponding system dynamics model, and at the end applied the model to a simulation example to discuss the influence of specifi~ factors on the distributors in the B2C environment.