纸质教辅图书选题策划解困路径

The Paths of Resolving the Dilemma of Paper Teaching-assistant Books in Topics Selecting and Planning

纸质教辅图书市场面临严峻的考验,为了摆脱困境,必须在选题策划上下工夫。出版社应做好图书策划的顶层设计,成立项目组,从体例和形象方面下工夫勇于创新,通过富媒体策划、多介质出版、私人定制及建立多媒体互动平台等策略实现与数字化出版的无缝对接,力争在繁荣的教辅图书出版市场中占有一席之地。

The paper teaching-assistant book market is facing a severe test, in order to overcome the dilemma, publishers must be paying much efforts in the topic selecting and planning. The presses should do well in planning of top-level design, establishing the project team, making innovation from the style and image, and connect seamless to digital publishing by rich media planning, multi-media publishing and private custom methods.