新的零售革命推进传统零售业经营模式转型

Information Technology Promoting the Transition of Traditional Retail Business Model

由信息技术变革所推动的新的零售革命，对传统零售业产生巨大冲击，传统零售企业面对前所未有的压力和困境。为应对新形势下网络零售的冲击，传统零售企业要积极推进经营模式的转型，以求在不断变换的市场环境中生存发展。从传统零售业面临的困境和挑战为立足点，提出新形势下转变经营模式的对策建议。

Due to the change in information technology driving new retail revolution, a huge impact on the tra- ditional retail industry, the traditional retail enterprises are faced with unprecedented pressures and difficulties. In order to deal with the new situation of the retail network impact, the traditional retail enterprises have to actively promote the transition of the operating mode to substantially develop in the changing market environment. Aiming at the difficulties and challenges of traditional retail industry, this paper puts forward the countermeasures and sugges- tions to changing business model under the new situation.