广东省体育产业发展现状及对策研究

The Development Present Situation and Countermeasure Research of Guangdong Sports Industry

运用调研统计、对比分析等方法,分析广东省体育产业发展现状,指出其在发展过程中主要存在区域发展不平衡、体育产业结构欠协调、体育品牌知名度低等问题.结合国内外体育产业发展经验,以及广东省体育产业实际,提出相关解决对策,为促进广东体育产业持续发展提供借鉴.

Using the research methods of statistics, comparative analysis, analysis of current situation of the development of sports industry in Guangdong, the paper points out its mainly existing problems in the process of development of unbalanced regional development, lopsided industrial structure, and low brand revognition problem. Combining with the development of sports industry at home and abroad experience, as well as the actual sports industry in Guangdong, it puts forward relevant countermeasures to promote sustainable development of sports industry in Guangdong.