摘要
比利时布鲁塞尔国际烈性酒大奖赛是全球三大酒类赛事之一,具有比赛规模大、参赛厂商多、评委权威、评审机制科学、公正和专业等特征,对全球酒类行业发展影响巨大。2015年8月28日大奖赛在贵阳落下帷幕,对此次大赛进行分析,总结其成功经验,剖析对中国白酒国际化的助推作用及营销思路的启示,对助推中国白酒国际化进程、中国白酒产业乃至其他行业发展均有重要意义。
Famous for its large scale, large numbers of participants, authoritative judges, scientific and impartial rules, Concours Mondial de Bruxelles（CMB） is one of the top three contests for alcoholic drinks throughout the world, and has great influence on the development of alco-holic drinks industry. In 2015, the Spirits Selection by Concours Mondial de Bruxelles was held in Guiyang, China. In this paper, we analyzed the reasons for the success of CMB, its impact on Chinese Baijiu（liquor） industry, and the inspirations for the international marketing of Chi-nese Baijiu（liquor） we can draw from CMB.
出处
《酿酒科技》
2015年第9期141-143,共3页
Liquor-Making Science & Technology
