论新闻发言人制度对我国政府形象塑造的影响及其构建

On the Impact and Its Construction of News Spokesman System for the Building of Chinese Government Image

新闻发言人制度是政府形象的窗口。新闻发言人制度作为一把"双刃剑",在给政府形象塑造带来机遇的同时,也构成了挑战。文章提出,只有不断探索和完善我国的新闻发言人制度,才能充分发挥其在推动政务公开,建立透明、高效、廉洁政府,塑造政府良好形象等方面的积极作用。

News spokesman system, as a window to government image, is like a＂double-edged sword＂, bringing both opportunities and challenges to government image-building. The article points out that China continues to explore and improve its spokesman system, which plays a positive role in promoting the development of open-up government, establishing a transparent, efficient, and clean government, and creating a good image of the government system.