注意规律在提升社会化媒体营销效果中的应用研究

Research on the Application of Attention in the Promotion of Social Media Marketing The Department of Business

近年来由于web2.0技术的成熟与发展,社会化媒体在营销中的作用愈加重要。社会化媒体在向消费者传递信息时,能否吸引消费者的注意,并对消费者的购买决策产生实质性的影响,成为社会化媒体营销成功与否的关键所在。文中主要研究消费者心理活动中"注意"规律的特点,并结合社会化媒体营销的特点及消费模式的新变化,探索提升社会化媒体营销效果的策略。

In recent years, due to the maturity and development of Web2.0 technology, the role of social media in marketing is more important. In the process of delivery of information to consumers, Whether social media can attract the attention of consumers, and have a substantial impact on the purchase decision of consumers, become the key to the success of social media marketing. This paper mainly studies the characteristics of the ＂attention＂ in the consumer psychological activities, and combined with the characteristics of social media marketing and the new changes in consumption patterns, and explore the strategies to improve the social media marketing effect.