摘要
以Greenpeace的环保公益广告Breathe为语料,探讨非语言声音如何通过转喻激活始源域,冲破语言和文字的阻碍,与由影像转喻激活的目标域通过隐喻映射相互作用,整合概念,构建以转喻为基础的多模态隐喻语篇,有效传递广告信息。
This paper uses one of public service advertisements Breathe from Greenpeace as the corpus. It explores how the source domain which is metonymically activated by the nonverbal sound to break through the obstacles of language and character metaphorically maps the target domain which is metonymically activated by imaging, acts upon each other, blends the concept, constructs the multimodal metaphor discourse that is based on metonymy, and finally conveys information of the advertisement effectively.
出处
《莆田学院学报》
2015年第4期60-63,共4页
Journal of putian University
关键词
Breathe
多模态隐喻
概念整合
公益广告
Breathe
multimodal metaphor
conceptual blending
public service advertising