非语言声音在多模态隐喻构建中的机制分析——以Greenpeace公益广告Breathe为例

The Analysis on Mechanism of Nonverbal Sound in the Construction of Multimodal Metaphor——Based on Breathe, the Public Service Advertisement from Greenpeace

以Greenpeace的环保公益广告Breathe为语料,探讨非语言声音如何通过转喻激活始源域,冲破语言和文字的阻碍,与由影像转喻激活的目标域通过隐喻映射相互作用,整合概念,构建以转喻为基础的多模态隐喻语篇,有效传递广告信息。

This paper uses one of public service advertisements Breathe from Greenpeace as the corpus. It explores how the source domain which is metonymically activated by the nonverbal sound to break through the obstacles of language and character metaphorically maps the target domain which is metonymically activated by imaging, acts upon each other, blends the concept, constructs the multimodal metaphor discourse that is based on metonymy, and finally conveys information of the advertisement effectively.