试论图书馆阅读推广理论的构建

Towards a Theory of Library Reading Promotion

阅读推广作为图书馆服务的一种基本形式,近年来逐渐得到图书馆学界和业界的普遍关注和认可,由此带来的一些问题需要从理论上进行一定的研究和澄清。本文从逻辑上对一些基本概念进行辨析,提出了图书馆阅读推广的定义,阐述了图书馆阅读推广的两个基本目标、两种基本类型,以及全面性、系统性、职业性和专业性等特点,总结了图书馆阅读推广的研究范式和理论层次等。作者认为,在当今网络时代和全民阅读的背景下,图书馆阅读推广应该突破传统上局限于"休闲阅读"的认识,向多学科、跨领域、全媒体,以及覆盖所有人群的阅读推广发展;以大力发展读者成为图书馆的忠实用户、促进各类馆藏资源的利用作为图书馆阅读推广的主要目的;应将读者的信息素养培育明确纳入图书馆阅读推广的目标体系中。这些观念上的突破亟须得到理论上的论证和支持。近年来图书馆阅读推广理论已形成了初步框架,但仍需要向阅读学、传播学等相关学科借鉴和学习,以尽快发展成熟,才能更好地解释、模拟、指导和预估阅读推广实践中产生的丰富现象。图5。参考文献26。

As one of the basic services provided by libraries, reading promotion has been receiving attention and recognition from librarians and researchers in Library Science in the recent years. Yet it entails issues that need to be addressed and clarified. The paper aims to offer a theoretical interpretation of Library Reading Promotion（ LRP） and define some of its basic concepts.In today’s internet age, a nationwide campaign has been launched to encourage reading. Against this backdrop, LRP should go beyond the traditional ＂leisure reading＂ to cover multidisciplinary and crossdomain reading by people from all walks of life through omni-media so as to foster more committed library users and make better use of library resources.The paper reviews the existing domestic and overseas studies on reading promotion, attempts to make logical analysis of some basic concepts. LRP is defined after related concepts have been sorted out. The two fundamental purposes of LRP, i. e. recommending library resources and developing readers, lead to the categorization of LRP as resources-based（ or resources-centered） promotion and reader-based（ or reader-centered） promotion. The paper argues that LRP should be done in a systematic, rational, measurable and patterned way instead of merely focusing on spontaneous, sporadic or campaign-styled activities, and that LRP should aim at fostering readers’ information literacy in a comprehensive way instead of merely sparking their interest in reading and developing reading habits. Compared to reading promotion activities conducted by other institutions, LRP is more comprehensive, systematic and professional. The existing studies show that LRP has been clearly laid out revolving around its professional concepts and values and fruitful results have been produced.Though a preliminary framework is in place, establishing a LRP theory requires drawing on ideas from other relevant disciplines, e. g. Reading Studies, Communication Studies, Sociology and Pedagogy. Taking stock of the paradigms and constructs of the existing studies on LRP, the paper proposes the content needed to form a theoretical framework for LRP and discusses its relationships with the other disciplines. An established theory should be able to explain, simulate, guide and predict real-life phenomena and help solve real-life problems. When it comes to LRP, practice goes far ahead of theory. The puzzles and problems encountered in practice cannot be fully addressed without the establishment of a well-grounded LRP theory.Serving as a preliminary attempt towards building a systematic LRP theory, the paper clarifies some basic concepts, reviews the existing studies and discusses future directions in terms of principles and methodologies. To establish a fully-grown theory, it takes the ongoing efforts of more scholars that offer different perspectives, draw on a variety of theoretical paradigms and enrich and improve the knowledge system of LRP. 5 figs. 26 refs.