基于全价值链的体育产业与旅游产业融合动力机制研究

Research on dynamic mechanism of sports industry and tourism industry convergence based on the whole value chain

产业融合是当前时期世界经济发展的必然趋势,也是产业创新与可持续发展的重要途径。体育产业与旅游产业有着某种天然的耦合性,较高的产业关联度构成两者多维度融合的基础。基于"全价值链"这一全新理论,分析了价值链演化视角下体育产业与旅游产业融合的作用机理,并在此基础上建构起融合过程中具有逻辑关联的价值要素系统,从价值基础要素层面、价值核心要素层面、价值提升要素层面和价值保障要素层面对体育产业与旅游产业融合的动力机制进行了初步探索。

The industry convergence is an inevitable development trend of the world economy during the present period,also an important way for industrial innovation and sustainable development. Sports industry and tourism industry have a natural close relationship,and the higher industrial related degree constitutes the basis of the multidimensional convergence of both of them. Based on the new theory of ＂the whole value chain＂,this paper has analyzed the effecting mechanism of sports industry and tourism industry convergence from the perspective of value chain evolution,and constructed the value elements system of the convergence process with logical relevance,also conducted a preliminary exploration to the dynamic mechanism of sports industry and tourism industry convergence from the levels of value basis elements,value core elements,value promotion elements and value guarantee elements.