职教期刊微信传播的现状及平台建设刍议

Current Situation and Platform Construction on Vocational Education Periodicals We Chat Transmission

当前,微信传播作为一种社会化媒体,备受业界的关注,许多期刊开始运营微信公众账号,为进一步扩大自身的影响力进行了积极的尝试。然而,职教期刊对微信传播的优势尚未引起充分的重视,微信平台开通的数量较少、内容相对贫乏、形式呈现单一。为此,通过对微信平台与职教期刊发展的契合点进行研究,对职教期刊微信公众平台的建设提出了建议。

As a kind of socialized media,We Chat was very much attracted by the public. Many periodicals began operating We Chat public account to expand their influence. However,vocational education periodicals had not paid enough attention to the advantage of We Chat transmission. The number of We Chat platform was not large,the content of the platform was not enough,and the form of the platform was single. The integrating point on We Chat platform and vocational education periodical developing were discussed. Suggestion was put forward on the vocational education periodical We Chat platform constructing.