敦煌文化艺术产品化过程中创新方法及模式初探

An Exploratory Study of the Innovative Methods and Mode in the Industrialization of Dunhuang Cultural and Artistic Products

敦煌文化艺术是丝绸之路经济带文化的知名品牌,伴随敦煌学的研究和敦煌旅游文化的发展,其文化艺术资源成为丝绸之路开发的重要构成部分。根据改革开放以来敦煌文化产品开发的实践经验,结合文化产品开发的具体特点,将"生产性方式保护"引入敦煌文化产品的开发实践,分析当代敦煌文化艺术创新和发展的途径,为地域文化经济建设服务。

Dunhuang culture and art is the well-known brand of the Silk Road Economic Belt.With the devel-opment of Dunhuang Studies and Dunhuang tourism, it has become a very important resource for the development of the Silk Road.This paper, on the basis of the practical experiences from Dunhuang cultural product development since the reform and opening-up and the specific characteristics of cultural product development, suggests to intro-duce“protection in productive way” to practice.It also makes some analyses on the approaches of innovating and developing the brand so that it will serve the construction of the local culture and economy.