摘要
我国拥有世界最大的手机用户市场,手机产量和品牌数量也非常可观。手机的"性价比"是手机厂商和消费者都非常关注的重点。本文通过对消费者购机影响因素的研究,构建了定量的手机产品性价比测量模型,从而为研究生产厂商的定价策略提供了可量化的依据。
China is the largest mobile phone market in the world, with a remarkable amount of mobile phone production and brand. The cost performance of mobile phone is a key factor concerned by both manufacturer and consumer. In this paper, based on the study of influence factors of consumer behavior, the author built a quantitative model for the measurement of cost performance of mobile phone, which provided manufacturers the evidence for pricing strategy.
出处
《中国西部科技》
2015年第9期124-128,共5页
Science and Technology of West China
关键词
手机
性价比
建模
市场
Mobile Phone
Cost Performance
Data Modeling
Market
